Everyone loves receiving a gift! As a small lifestyle or fashion business owner, gifts are a great way to help people to remember your business and put a positive impression of it in their minds.
Chocolate gifts, in particular, are incredibly effective as, for most people, chocolate has a hugely positive association, which is definitely something you want to be associated with your business! Still not convinced? Here are six reasons why you should be giving out chocolate gifts as a business owner.
It helps put your logo in a person’s mind
A good chocolate gift provider will allow you to send a chocolate gift with your logo on it, which means that the recipient will be reminded of your logo every time they look at it. This is an effective tool because a well-designed logo does so much more than communicate the name of your business.
The color, design, and wording on your logo convey a message about your business. It tells the people who see it who you are and what they can expect from you. A great example is the Apple logo, which is simple and sleek and tells anyone who sees it that this is what they can expect from Apple products.
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Make a positive impression
Everyone loves the person who sends them some chocolate! Using corporate chocolate gifts is a great way to leave a positive impression on your business. You can use them to introduce yourself to potential new clients or to thank new clients for a first sale. Either way, they will be left thinking highly of you.
Increase brand awareness
As well as being delicious, chocolate with your blog or company branding on it is a simple way to ensure that more people are seeing your branding and start to become aware of who you are and what you do.
People are much more likely to read more about a business whose logo or name they already recognize, so getting your name out there and increasing awareness is a good first step to building a solid customer base.
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Pattern Interrupt
People are used to receiving hundreds of emails and scrolling through ads on social media each day. In fact, people are so used to it that these methods of communication don’t have the same impact as they once did.
However, if someone receives a physical gift from your business, this creates a pattern interrupt. It’s something that people won’t have been expecting, and, therefore, it will cause them to sit up and pay attention and remember who it was that sent it.
Broaden your reach
How often has someone shown you a promotional email? Chances are not very often. If you send promotional chocolates, however, someone just might offer one to a friend or a colleague and therefore get your name in front of another person who wouldn’t have seen it any other way. Chocolate is always memorable and by adding your logo you are making it cute, too!
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Increase sales
If you had to choose between two businesses to use, both with the exact same price and service, but one had sent you some chocolate, you’re probably more likely to give your business to the one who sent you the chocolate! Giving a small gift like that shows you care and go the extra mile. You are more likely to do what when working together as well. So chocolate gifts are a great way to increase your sales and improve your reputation.
It’s all definitely food for thought isn’t it?! 😉
